Your business is leaving money on the table. You need Revenue Automation.

You’re missing something, just under the surface. You assumed it was never worth digging for, and you were probably right. Until now. It’s revenue, found money, profit. And your business is squandering it.

Start looking closer, and you’ll be alarmed at what you find. Your company never calls the majority of leads it collects. You’re giving away your new feature without even trying to upsell it.

The sinking feeling sets in. You’re losing out on at least 10-20% of your revenue. This isn’t “low-hanging fruit”. It’s fruit that’s already on the ground. You just have to pick it up before it rots. Seizing this revenue could be the difference between hitting projections or missing them. Raising money or running out. Getting acquired at a high multiple or getting forgotten.

The Innovator’s New Revenue Dilemma

You’re stuck in The Revenue Dilemma. It’s like the classic Innovator’s Dilemma, where incumbents prioritize their existing products instead of investing to develop new ones, and miss chances to block disruption by competitors. With The Revenue Dilemma, businesses prioritize their existing revenue streams over investing in developing new streams, and miss chances to grow faster than competitors.

It’s a dilemma because of the trade-off. You don’t have unlimited resources, so you focus on what’s most lucrative.

But AI changes the math. You don’t have to scale headcount linearly to scale revenue anymore. Simpler sales can be put on auto-pilot, while agents collaborate with humans on big accounts. You can suddenly afford to call every lead quickly, run win-back campaigns, upsell and cross-sell, and push for renewals and expansion. That’s we call Revenue Automation.

Revenue Automation is defined as AI that identifies and executes on revenue opportunities without human involvement. It turns sales capacity from a fixed human constraint into an elastic, infinite resource. Revenue automation isn’t “AI that helps”, it’s “AI that does”.

That’s what we’re building at OnProfit. We’re not a tool for your sales team. We’re an extension of them, autonomously converting the long tail of latent demand into dollars. Your team doesn’t need to worry about AI taking their slice of the pie. We grow your pie, increasing profits so you can invest more in growth and people.

The Found Money Era

I sure wish I had this technology three years ago. I was SVP of Revenue at a publicly traded company, overseeing hundreds of thousands of customers across our shipping and logistics businesses… but we only had ~200 people in sales and customer success. This fundamental coverage problem meant that it didn’t matter what new product we built or acquired; we didn’t have the capacity to sell or onboard customers so they could all experience the value of it.

Over half our leads came in after hours or on weekends, and no one was available to connect with users in a timely fashion. Our sales team wasn’t incentivized to pitch our new $30/month subscription add-on because they had million-dollar quotas they could only hit by selling our core product. We aspired to spend time reviving customers with expired trials but that always came with opportunity cost to other work.

With OnProfit, instead of waking up in a cold sweat, I’d wake up to it autonomously executing campaigns to chase these revenue streams and serve customers with no extra headcount required. It’s as easy as reviewing a list of opportunities, approving OnProfit’s agents to go after them, and watching as they continuously self-optimize their approach.

Best of all, you don’t have to beg your sales teams to use it like most SaaS, where only 30% of employees fully adopt the tool, then only get a 10% improvement out of it for a 3% total boost. OnProfit is always on, running 100% of the time to pull in the 20% of revenue you’re missing, leading to a 20% net gain.

The results make it obvious why we’re entering the era of Revenue Automation. When we can ‘sales-assist’ product-led efforts and leave no account behind, we see 30-50% higher ACVs and 3-5X higher expansion rates with no meaningful rise in account churn.

If a company is growing 10% baseline per year, OnProfit isn’t incremental revenue. It triples their growth.

With more revenue and insights from customer touch points, businesses can invest in building faster and smarter, knowing they’ll be able to sell everything. We’ve helped customers like HomeStory hit a connect rate of 70% vs the industry standard 40%, and put them on track for a 21% net revenue increase.

It’s counterintuitive, but humans don’t always make things better. Sometimes, you don’t want or need to talk to a salesperson; you just want to evaluate the product and decide whether or not to buy. Adding a human only makes it more stressful and awkward, especially when a chabot can answer more and more of your questions. AI doesn’t have to be perfect, just net-positive. And unlike most sales tech that never considers what’s best for the buyer, Revenue Automation helps them make decisions faster without forcing them into a “relationship”.

We’ve arrived at the AdWords moment for B2B sales. The same way Google transformed marketing from manual planning and optimization, limited by human bandwidth, to automated and infinitely scalable, OnProfit is bringing this elastic capacity to your revenue org. That means less lost and more found, so you can bend the S-curve up on growth.

So ask your team, “Why are we leaving money on the table, when we could be OnProfit?”

Connect with us at OnProfit here and see how much revenue you’re missing.